More than 4 billion videos are viewed daily on YouTube. Clearly, the user experience is not driving away visitors.
Yet, YouTube is set to unveil new YouTube features and improved tools aimed at making the user and creator experience even more enjoyable and beneficial. These improvements — rolling out over the course of the rest of the year – should be welcomed by small businesses who are using the video platform to market their products or brand.
1. Improved Comments
While comments are welcomed, junk comments are a distraction the majority of users, if not all don’t want to see when viewing videos and sharing with like-minded people. The new ranking system is designed to lower the visibility of junk comments for a cleaner layout.
2. Subscriber Notifications
With billions of viewers watching videos on YouTube every single day, it is safe to say there extremely loyal followers who love their channels. Content creators can use the new subscription notification feature to let their fans know they have uploaded a new video.
Fans will have access to opt in and receive notifications through their mobile and email every time a new video is published. Say good-bye to FOMO (Fear of Missing Out).
3. New Types of Cards
Promoting your content is one way of ensuring you will keep your current users, and you increase the number of new viewers. The new types of cards will make it possible to promote other content, sell merchandise, raise funds and more.
The first card is the Channel card, which will let you link the videos you create to other channels so you can share them with people you collaborate with. This interlinking can increase your presence by introducing your content to viewers you might have not considered in the past.
4. Easier Access to the Subs Feed
The subscription feeds lets creators see who is making the effort to watch the content that is being produced. The new sub feed will make it easier and faster to get to the subscriptions feed and update the YouTube mobile app.With so many metrics available to measure user engagement, it will be possible to give priority or loyal customers personalized service to ensure they continue watching.
5. A Faster, More Useful Creator Studio App
With mobile continuing to increase as the preferred medium for consuming video content, the company is working on improvements to the Creator Studio app.
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